Insights2020: Driving Customer-Centric Growth


Insights2020, led by Kantar Vermeer in partnership with ESOMAR, The ARF, LinkedIn, Korn Ferry and Kantar, is the largest global initiative to deliver the strategic frameworks and practical guidelines to help Marketing and Insights & Analytics (I & A) leaders drive customer-centric growth.
Focus areas include:

• The role of I & A in driving business strategy and growth
• Organizing the I & A function: Structure and Processes
• Building the capability - equipping the function for success
• Emulating leadership competencies of over-performers

We interviewed more than 325 business, marketing, and
I & A leaders, and more than 10,000 practitioners from 60 countries participated in the online Insights2020 survey.
This research was boosted with online behavior analysis by LinkedIn, and crowd-sourcing led by Wharton. Insights2020 work builds on the findings of Marketing2020 which focused on helping global CMOs align marketing strategy, structure, and capability with business growth. The findings were featured in the July-August 2014 Harvard Business Review.

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